Making
growth
B2B/B2C
predictable
Sound familiar? Then let's talk
- Leads are unpredictableNot enough SQLs or MQLs, and sales doesn't trust the lead quality
- Acquisition costs keep climbingOptimization isn't helping, and the funnel leaks a little more every month
- Contacts never warm upCRM marketing doesn't bring back warm SQLs. There are no proper sequences or triggers
- Experiments don't really happenTests come in bursts: a busy week, then nothing for a month
- No analytics systemAnalytics and events aren't set up, so decisions are made on gut feeling
- Unclear what to scaleYou want ABM, content and paid traffic, but can't tell where to put your resources
Why this happens
It's rarely "bad marketing". Usually three things are missing:
- Focus on one bottleneckThe team stops spreading itself thin and works on one specific metric
- Fast test cyclesWhen you test hypotheses quickly, the numbers start moving in weeks, not quarters
- Clear trackingOne North Star metric for the whole team, and it actually reflects growth
What you get
• A map of where your funnel loses money
• A North Star metric for the next 4 to 8 weeks
• A hypothesis backlog prioritized with ICE/RICE
• 2 or 3 live experiments with measured results
• A scaling plan: what to double down on, what to switch off, what to fix next
• A North Star metric for the next 4 to 8 weeks
• A hypothesis backlog prioritized with ICE/RICE
• 2 or 3 live experiments with measured results
• A scaling plan: what to double down on, what to switch off, what to fix next
Where I get results fastest
Quick wins usually come from:
– Higher conversion to leads and requests
– Better handling of MQLs and SQLs
– A bigger share of warm leads
– More users reaching activation
– Higher conversion to leads and requests
– Better handling of MQLs and SQLs
– A bigger share of warm leads
– More users reaching activation
Choose a format
Growth audit
Who it's for: you need to find the main blocker and figure out what to do next.
What I do: review the funnel across marketing, sales and product, audit analytics and CRM, and pin down the 3–5 biggest bottlenecks.
Result: a 2-week growth plan and a hypothesis backlog for the next 4–6 weeks.
Format: 1–2 calls, a final document and a walkthrough call.
What I do: review the funnel across marketing, sales and product, audit analytics and CRM, and pin down the 3–5 biggest bottlenecks.
Result: a 2-week growth plan and a hypothesis backlog for the next 4–6 weeks.
Format: 1–2 calls, a final document and a walkthrough call.
14-day sprint
Who it's for: you need to move a key metric fast.
What we do: pick the bottleneck, set up or fix tracking, and run 2 or 3 experiments.
Result: a measurable shift and a short write-up on what to scale next.
Format: short meetings and work in a shared tracker or doc.
What we do: pick the bottleneck, set up or fix tracking, and run 2 or 3 experiments.
Result: a measurable shift and a short write-up on what to scale next.
Format: short meetings and work in a shared tracker or doc.
How I work
A simple 4-step process without the bureaucracy
- Diagnostics (1–2 days)I go through your data, funnel, CRM, product events, metrics and how your sales team works01
- Getting the team focusedWe pick the one bottleneck with the biggest potential payoff.02
- Running experiments (7–10 days)We launch 2 or 3 tests right where the bottleneck is: the offer, landing page, forms, CRM triggers, nurturing, onboarding or ABM.03
- Scaling (1 day)I write up the findings, we calculate the impact and agree on the next steps.04
My cases
I write about product growth
Articles in industry media (in Russian)
How to repackage an AI product: segments, positioning, offers and growth points
Young companies keep making the same old mistake. They build a smart, powerful, technical product and stuff it with features the way grandma stuffs a pie.
Using the online accounting market as an example, I show how to find room to grow in a mature fintech/SaaS category
How to sell a PMS as a business solution instead of just another piece of software.
Not a fit if:
– You want "just leads" but aren't ready to fix the product, funnel and CRM
– Your team can't set aside 2–4 hours a week for implementation
– You have no traffic or sales yet and are starting from scratch (that needs a different format)
– Your team can't set aside 2–4 hours a week for implementation
– You have no traffic or sales yet and are starting from scratch (that needs a different format)
A good fit if:
– You have a product and sales, but growth is uneven
– You have traffic or leads, but conversion or lead quality is the bottleneck
– You need to figure out quickly what to scale and get experiments running on a steady rhythm
– You have traffic or leads, but conversion or lead quality is the bottleneck
– You need to figure out quickly what to scale and get experiments running on a steady rhythm
Frequently asked questions
Question:
How much time does my team need to put in?
Answer:
Usually 2–4 hours a week: one person owns implementation, and marketing and sales join short syncs.
Question:
What if we don't have proper analytics?
Answer:
That's fine. We set up a minimal set of events and metrics so you stop making decisions blind.
Question:
Do you do the work yourself or just advise?
Answer:
In the sprint and on retainer I run the experiments together with your team, and I'm responsible for measuring the results correctly.
Question:
Is this about marketing or product?
Answer:
It's about growth. Sometimes the bottleneck is in the ads, sometimes it's the form, onboarding or CRM. We work wherever the money is leaking.
| | Get a 14-day growth plan for your product How it works: a 30-minute call where we find the bottleneck. You walk away with a plan: what to test, how to measure it, and what will give you results fastest. |